Several international business representatives have asserted that Vietnamese enterprises must shift their awareness towards more sustainable business models, emphasising the urgency of dual transformation.

At a talk show on Vietnam's dual transformation held on August 12 in Hanoi by VIR, Le Hoai Thuong, Nestlé's senior corporate affairs manager, expressed confidence that once green thinking is firmly established, businesses will succeed in dual transformation and reap greater benefits in both business outcomes and environmental impact reduction.

Drawing from her own experience, Thuong highlighted the crucial role of those directly involved in the transformation process.

"Farmers are at the heart of this change. Given the high demands from international partners regarding product traceability, particularly in proving and declaring emissions sources, it is the farmers who must green their thinking. This involves paying more attention to their environment and applying digital transformation in farming to calculate the emissions levels of coffee during production," said Thuong.

Nestlé, focusing on a farmer-centric approach, prioritises collaboration with state agencies and scientists to develop sustainable agricultural practices for Vietnamese coffee. It then conducts scientific reviews to identify areas for improvement in coffee cultivation, such as water shortages, drought, and pest control, and supports farmers in replanting and developing pest-resistant coffee varieties.

With this direction, during the second progress report on the NESCAFÉ Plan in mid-May, a project in collaboration with the Ministry of Agriculture and Rural Development and other partners to promote sustainable coffee development, Nestlé noted a 40 per cent reduction in irrigation water usage and a 20 per cent reduction in fertiliser use.

Thuong also emphasised Nestlé's focus on mechanical and electrical systems, signalling the benefits of digital transformation.