An opportunity for rubber producers in Malaysia

the new EU Regulation on Deforestation

Growing consumer demands as well as environmental regulations are making sustainably and ethically produced natural rubber an essential commodity in the global market. Having said that, the formation of GPSNR back in 2019 highlights the supply chain’s commitment towards sustainability long before regulatory or market demands came into play.

In the past decade, companies have been increasingly recognizing that working on sustainability and equity can enhance supply chain stability by improving resilience against climate change impacts and biodiversity loss. Today, GPSNR represents 60% of the world’s natural rubber demand, uniting different stakeholders under a shared mission to transform natural rubber into a sustainable, equitable, and fair supply chain.

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